How to enter?
THE PROCESS IS SIMPLE!
Before completing the online entry form, you will need to have a single PDF document prepared for each of your entries (maximum 10MB for each entry). In order to impress our judges and create an entry worthy of success, make sure to cover all of the four steps listed below.
Struggling to craft the content, layout, and design of your entry? Download the entry and information guide to help you decide what to include and how to shape your submission.
The entry summary is a 300-word description that is used to brief the judges on your work.
Your entry summary should include:
- Details of the category you are entering into*
- A brief description of the organisation and what they do.
- A synopsis of the work.
- The project's relevance to the category it is being entered into.
- Industry context – what is the company’s place within the market?
- Budget (optional).
* If you feel this work is a perfect candidate and strong contender for more than one category, the summary should be tailored accordingly.
Write a project summary statement of no more than 800 words. The statement should cover objectives, the research and planning behind the submission, the creativity and innovation, strategy and implementation, and results.
Below in this guide you will find useful questions to consider when writing your entry statement. The judges will be scoring on these components (objective, research and planning, creativity and innovation, strategy and implementation and results) so it is important to ensure you cover these areas clearly and effectively within your entries.
Listed in the button below are some useful questions to ask yourself when preparing your submission.
The entry statement should cover:
Objective
- What were the goals/targets?
- What did you want to achieve?
- Why were the objectives necessary?
- What prompted the project/campaign to be carried out?
- What was the brief? (optional)
Research and planning
- What research was conducted?
- How did it represent the target audience?
- Did the research expose any problems or additional challenges?
- Were changes needed to meet the objectives?
Strategy and implementation
- How was the research incorporated into the strategy?
- How did the project reach its target audience?
- How was the strategy implemented?
- Were there any unexpected problems or unforeseen circumstances?
Creativity and innovation
- How was the project innovative?
- What made the work stand out?
- How did the project/campaign creatively engage with the target audience?
- Were there any creative restrictions?
- How did you get around them?
Results
- How did you meet your objectives?
- Were there any unexpected outcomes?
- What was the ROI? (optional)
- Is there any evidence to support the outcomes?
- How was the project received internally?
NB: The judges often ask for evidence of how the goals were met. The best entries include the ROI and ROO. Statistical data can be included in the supporting materials.
The most successful entries relate their results back to the original objectives.
Supporting Materials
Please include a selection of supporting materials that strengthen your entry by providing evidence of your achievements. Materials should illustrate your work and aid the narrative of your entry statement. It’s best to include only those materials that are directly relevant to the specific category. All supporting materials should be included in your single PDF entry document (max 10MB)
Supporting materials may be included to help the judges evaluate your entry. These may include:
- images illustrating the project or campaign.
- press coverage (up to five examples).
- social coverage (up to five examples).
- videos are permitted as supporting evidence for your entry. If possible, please provide a link to view the video content online (Youtube, Vimeo, embedded on the organisations site). Please note, videos in the excess length of three minutes may not be viewed in their entirety.
- statistics: any relevant statistics (optional).
- client feedback.
- testimonials.
- additional information about your entry, organisation, project credits or third-party organisations that contributed.
*Although including supporting material is not compulsory, if it is included effectively it can make the merits of the entry more immediately apparent to the judging panel.
NB: Videos can be more than three minutes long if submitting for the best use of online video or best corporate viral campaign. We do not accept video files so please provide links and log in details if necessary. Please also ensure that there isn’t an expiration date on the video link.
Please note that the organisers cannot be held liable to changes in entrants’ site architecture or changes that may take place between submission and judging.